Web A-Z for Filmmakers

by Elliot Grove

Making a film is hard enough. In this day and age, you are also going to need a website. Starting a website can be tough work—getting the world to see it can be even more tedious. Whether you’re starting a website to promote your production company or an individual film, creating a website and an internet network can be the best way to spread the word. Don’t get lost on the information highway! These tips will show you how to begin:

1) Choose a name for your URL.

It should be simple, relevant and easy to remember. If you’re promoting a film, usually the title and the word ‘movie’ make a good URL name. Whatever it is, don’t try to play tricks with the name like dropping letters or adding dashes. The name you choose should be available in organic form, so make sure to check its availability before marrying the idea of a URL name.

2) Use Keywords

Google and eBay both have keyword tools to let you know what the top words and phrases are at the moment. Monitor these tools for a few weeks and see if you can incorporate a word or phrase into the title of your movie.

3) Get a Logo.

You’ll want this for all the following steps. You can either make one yourself simply in an application like Photoshop or InDesign, or get a crafty friend to help you. If you want more help, websites like CrowdSpring and 99Designs let you launch contests for designers to create your logo. For a small fee, you’ll have plenty of great looking options to choose from.

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