Way back in the good ole days when I started Raindance ('92 to be precise) we screened on 35mm, bought expensive ads in Timeout and printed and mailed thousands of leaflets.
We don't do any of that now. It's all changed, and many of the changes have happened very rapidly.
The biggest and most profound changes include
- the UK tax structures - currently the most beneficial to film producers anywhere
- transmedia and cross media storytelling
- changes to the internet
I wrote this out in quite a detailed article on the Raindance website. You can read 7 Key Trends Filmmakers and Screenwriters Embrace here
14 Trends Raindance's Filmmakers Will Track In 2014
Isn't it amazing how quickly time flies? Having waited a whole year for the 2013 British Independent film Awards, they have come and gone so quickly that it's as if they didn't happen.
In the Raindance office we joke that the Christmas season officially starts the day after the BIFAs. Looking ahead to the New Year there are a host of new innovations and big game changers that our fabulous intern, Tekle Baroti has put into a succinct and entertaining article so good that I wish I had thought of it.
Whatever your politics or creed, there are indeed 14 Trends Raindance Filmmakers Will follow In 2014
In the Raindance office we joke that the Christmas season officially starts the day after the BIFAs. Looking ahead to the New Year there are a host of new innovations and big game changers that our fabulous intern, Tekle Baroti has put into a succinct and entertaining article so good that I wish I had thought of it.
Whatever your politics or creed, there are indeed 14 Trends Raindance Filmmakers Will follow In 2014
Are British Films Any Good
I hear all the time about how British films lose money, how independent filmmaking is dead, and that British films aren't half as good as the films made on the continent.
But is that true?
One thing that is certain: I and the entire Raindance Film Festival team will be glued to our seats at this Sunday's British Independent Film Awards. Why? Because we think British film is the toast of the continent right now.
For our filmmaking colleagues who couldn't get into the crammed and squashed event we are pleased to announce that the event is telecast from 7:30pm on Sunday December 8th.
Once the BIFAs are over, we are heading back to work sifting through the tons of submissions already arriving for the 22nd Raindance Film Festival.
But is that true?
One thing that is certain: I and the entire Raindance Film Festival team will be glued to our seats at this Sunday's British Independent Film Awards. Why? Because we think British film is the toast of the continent right now.
For our filmmaking colleagues who couldn't get into the crammed and squashed event we are pleased to announce that the event is telecast from 7:30pm on Sunday December 8th.
Once the BIFAs are over, we are heading back to work sifting through the tons of submissions already arriving for the 22nd Raindance Film Festival.
The Revolution Won't Be Televised!
When this year's Raindance Film Festival launched Britain's first web fest 'way back in September 2013, film industry eyeballs rolled and rolled.
But the success of the webfest, both in terms of audience engagement and content proved to me at least that web series are here to stay. Then just this week Harvey Weinstein announced he was funding a TV series: Ten Commandments for television. Not exactly a web series, but a series that most in America will watch online courtesy of Netflix.
Then out of the blue comes a terrific summary of how and why the web series is going from internet consultant and online researcher, Jo Geaney.
Jo Favoured Raindance Film Festival for a couple months in the autumn of 2013. Read her engaging, informative and amusing article The Revolution Won't Be Televised: 4 Reasons The future Of Filmmaking Is Online.
Raindance has several interesting events coming up:
Mike Fly's Wed Series Foundation Certificate starts in Toronto on Thursday January 14th. It's 5 nights from 6:30 - 9:30pm
In London, we have two events:
Tanya Laird's Digital Marketing and Cross Media Storytelling on the weekend of January 18/19 2014
And Create and Market Your Webseries on Saturday March 15th from 10:00 - 5pm
Don't miss these great events.
But the success of the webfest, both in terms of audience engagement and content proved to me at least that web series are here to stay. Then just this week Harvey Weinstein announced he was funding a TV series: Ten Commandments for television. Not exactly a web series, but a series that most in America will watch online courtesy of Netflix.
Then out of the blue comes a terrific summary of how and why the web series is going from internet consultant and online researcher, Jo Geaney.
Jo Favoured Raindance Film Festival for a couple months in the autumn of 2013. Read her engaging, informative and amusing article The Revolution Won't Be Televised: 4 Reasons The future Of Filmmaking Is Online.
Raindance has several interesting events coming up:
Mike Fly's Wed Series Foundation Certificate starts in Toronto on Thursday January 14th. It's 5 nights from 6:30 - 9:30pm
In London, we have two events:
Tanya Laird's Digital Marketing and Cross Media Storytelling on the weekend of January 18/19 2014
And Create and Market Your Webseries on Saturday March 15th from 10:00 - 5pm
Don't miss these great events.
When Viral Marketing Goes Wrong
Although I have never been a fan of The Fast & The Furious I did agree, because Shannon was so passionate about it.
At 1:30pm the article arrived, and I shoved it onto our website, sent out a tweet to the @Raindance and posted a short note on Facebook. I totally forgot about it until 7pm when I was doing a sneaky catchup on my emails and noticed that nearly 300 people were looking at the www.raindance.org website.
To cut a long story short, over 125,000 people read Shannon's article over the next 48 hours, crashing our site repeatedly and clogging our emails. All that traffic came from those two postings. I just looked at the page now and it's had over 13,000 Facebook likes. Wow.
While getting traffic to one's website is the goal of every internet marketeer, and an indie filmmaker's wet dream, this one has definately backfired in the busy busy run up to this weekend's British Independent Film Awards (we founded the BIFA's, remember?). Do I wish I had never agreed to this popst. Tyhe better part of three days now with no emails and only a partially operating website.
So, if you are A Paul Walker fan, please do NOT read Shannon's excellent tribute article:
In Memory of Paul Walker: 5 Things You Might Not Have Known. It will stop me from getting emails. And I need them urgently!
And if you want to see what the BIFAs are all about, and want to see James Nesbitt MC the show, you can catch it online, for FREE from 8pm on Sunday December 8th right here.
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