3 New Rules Of Film Publicity

In the good old days, ie: before 2007, one wrote a press release and then had it distributed to newspaper and magazine editors. After the press release was faxed, or even snail-mailed, one anxiously chewed one's finger nail, and maybe even telephoned a follow up call to see if there was any hope of your press release being included in the publication you were pursuing.

Now of course, the social media brats with their new-fangled ways of reaching audiences have changed the rules of film publicity. Changed beyond recognition I might ask.
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