Social Media Capitalism For Filmmakers

Since I started Raindance in 1992 there has been a seismic shift in how the industry works. Until a few years ago, I thought the digital filmmaking revolution only affected production. but no, distribution is how at the epicentre of a perfect storm that threatens to obliterate film distribution as we know it.

Some my find this disturbing and refuse to acknowledge this change with blinkered eyes. Others will embrace it and see this change as the perfect opportunity to carve a profitable niche for themselves and their careers.

The only way to really make this owrk is for filmmakers to think of themselves as capitalists.

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