Source: Elliot Grove, Raindance Founder
Filmmaking as a career is difficult enough without having to constantly be looking over your shoulder to see what others are saying about you on the internet.
There is no escape from the internet and what people say about you. A filmmaker's online reputation is fast becoming almost as important as the films themselves. Another factor frequently overlooked by filmmakers is that the internet and social media has become a powerful marketing tool.
The nightmare scenario is that a negative comment about you or your film will spread through search engines and social media sites like wildfire. Managing your online reputation correctly will enable you to take control of your reputation yourself. You can never erase negative feedback or comments. It's about creating, maintaining and managing the reputation you want people to have of you.
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