Everyone knows how demanding and difficult it is to make a film, but it's a cake walk compared to what distribution is all about. When I started Raindance in 1992, the process was much simpler: get some money and make the damn thing, enter a few film festivals, fob it off onto a sales agent who'd send you some money from home video and tv sales, and you could do it again.
Not now. The distribution world has changed dramatically. And what about all these new terms like 'hybrid' distribution and trans media?
So you get swept into the swirl, don the all-black wardrobe, start wearing sunglasses day and night, and before you know it you are committing The 7 Deadly Sins of Self Distribution